Google's taking a big leap with
Google TV
-- unlike its competitors, who've all focused on delivering curated
video content with inexpensive streaming devices, Google's new platform
brings Android, Chrome, and Flash directly to your TV in a variety of
hardware configurations from Sony and Logitech. But whether you're
adding Google TV to your existing rig with a Logitech Revue or starting
from scratch with a Sony Internet TV, the basic experience of using each
product is the same -- it's the web on your TV, in all its chaotic and
beautiful glory. Is this the future of television? Can Google do what no
company has ever managed to do in the past and put a little PC in your
TV? Read on to find out!
The Google TV platform
Although all of the Google TV launch devices have their differences, at their core they're all running Android on an
Intel CE4100 media processor,
which is essentially a 1.2GHz Atom core that's been beefed up with some
extra graphics hardware capable of capturing and decoding 1080p video.
Google tells us the Intel chip offers the best price / performance ratio
right now, but that nothing's written in stone for the future -- just
like modern smartphones kicked off furious innovation in the mobile
chipset market, Google expects the media-chip market to rapidly become
more competitive in the future in response to connected TV devices. But
for right now it's Atom, which is a big win for Intel in this space --
and in fact, Intel claims to have
written half of Google TV's code.
Obviously, the Android build used for Google TV isn't the same as what's
used on phones -- in fact, unlike the phone version of Android, the
Google TV stack is still proprietary within Google and hasn't been
open-sourced yet. We're told the plan is to open-source things by summer
2011, and that Google TV will follow the same model as Android and the
Google apps on phones, with some Google-specific TV apps remaining
closed-source and not part of the general distribution. We'd guess
Google TV Marketplace will be restricted to Google-blessed devices, but
it hasn't launched yet, so we don't know for sure.
Speaking of Marketplace and the fact it hasn't launched... well, it
hasn't launched. Google says it's still putting the appropriate APIs
together and cleaning up the platform requirements so that app
developers will have an easier time of things, but don't expect to see
any apps on Google TV until early next year at the soonest. We're
honestly extremely curious and excited to see what app developers can do
once they can write Android apps for a reasonably quick processor and
TV screen sizes, but that's all just potential right now -- at launch,
Google TV devices ship with handful of bundled apps like Netflix, NBA
GameTime, and (thrillingly) CNBC Real Time, but that's it. We'll revisit
Google TV once there are more apps, but for now this part of the
platform and the experience is a question mark.
It's more than easy to see Google TV as one large bet on Flash content delivery, at least in the short term.
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And finally -- and most importantly -- there's Chrome and Flash.
Google's using a new Android- and TV-specific port of its desktop
browser on Google TV, and yes, friends, it runs Flash 10.1 beta. In
fact, from a broad perspective it's more than easy to see Google TV as
one large bet on Flash content delivery, at least in the short term --
almost everything you're navigating to in Chrome is a Flash video. For
example, Google's own YouTube -- one of the first sites to provide HTML5
video playback -- loads up its Flash player on Google TV, because
that's the
only way Google can serve ads
during the content. Seriously -- that's what Google told us. YouTube
LeanBack, the TV-optimized version of YouTube, is also Flash-based,
presumably for the same reason. Obviously things will change once there
are apps and possibly more robust HTML5 video solutions, but right now
Google TV is an extremely Flash-intensive product.
Those are all the individual pieces, but let's back up and look at the
whole picture for a second: you have an Intel processor, Android --
which is Linux underneath -- and a browser with Flash that's controlled
with a keyboard and mouse. Yep, Google TV is a Trojan Horse with a home
theater PC inside -- and while HTPC's have generally been pretty niche,
we've always sort of loved them. But we don't think Google's going for
niche here -- and if Google TV is going to be a mass-market success, it
has to deliver a much smoother experience than your average HTPC.
Setup and installation

Although setting up each Google TV device is slightly different, the
basic process is the same -- you're walked through several steps to
configure the device for your TV, screen size, network, and TV source.
Although it's not difficult, it's not simple -- setting up the Logitech
Revue involved connecting five wires and stepping through 12-15 menus
that took about 30 minutes to complete, including a delightful four-step
overscan adjustment.
What's more, there are definite omissions that make some setups much
harder to pull off than others -- there's no static IP support, for
example, so more advanced networking or port mapping setups might not
work correctly. The Sony Internet TV is the only Google TV launch
product with component inputs, so chances are you'll have to deal with
HDMI, and depending on your cable provider and number of HDMI hops you
might run into some HDCP issues -- we had problems setting up the Revue
during our Engadget Show demo because Time Warner's cable box had an
HDCP freakout and kept shutting off. Google says it knows about the
problems and is working with cable providers, but it's something to be
aware of. Still, most of our installations were otherwise trouble-free.

Unless you're buying a Sony Internet TV and are content to live without a
DVR, there's no actual "TV" in a Google TV device -- you'll need a
separate QAM tuner, cable or satellite box to actually watch television.
Google's been very careful to demo Google TV devices with Dish Network
thus far (even going so far to offer reviewers a Dish installation with
review units), and there's good reason for it: the Dish VIP 622, 722,
and 722K DVRs will communicate with your Google TV device via the
network, allowing you to search for, see, and schedule recordings
directly from the GTV interface. Setup is relatively quick and easy, as
long as you remember to activate your DVR for integration first via the
phone or a visit to Dish's site, and once it's working the control is
instant, with none of the lag associated with IR blaster control. In
fact, we couldn't get the DVR UI to lag while controlling it with the
Revue's keyboard no matter how fast we pushed the buttons, which is
truly impressive. Unfortunately, Dish's best DVR, the
VIP 922
with integrated Slingbox, isn't supported, and there's still very
little interface integration -- you still have to use the Dish box's
program guide, DVR interface and other controls, so you still have to
deal with two UIs. Oh, and Dish charges a $4 monthly "integration fee"
to make it all work. Yuck.
If you don't have Dish Network, your experience will be far less
integrated -- typing "Modern Family" into the Google TV search box will
bring up future program listings and web results for the show, but won't
show you that you have a local recording sitting right there on your
DVR. You also won't be able to schedule recordings -- selecting a future
episode of a show brings up a box instructing you to... program your
DVR! It's an extremely disjointed experience, to say the least. It's not
all bad though: searching for programming you know is currently on
(like "football") will tune your cable box
using an IR blaster,
and despite our very public reservations about this system, we found it
generally worked without issue when set to control a TiVo HD and a Time
Warner Scientific Atlanta Explorer, although we experienced some minor
occasional glitches.
All in all, everything works reasonably well once you've got it set up,
but it's not a novice-friendly procedure -- don't expect to drop this
off with your parents on Christmas morning and walk away. We'd much
prefer Google or one of its partners build a far more complete device
with an integrated DVR -- Dish Network, we're looking at you.
Interface, search, and controls
Google TV offers a wealth of interaction options, all of which serve
different purposes and work in different ways. The first and most basic
is the home screen's familiar two-pane grid interface, which lives as a
transparent layer over whatever TV or app content you were previously
watching or using. Depending on which tab you're in, you can select from
bookmarks, apps, or currently-playing shows, which are organized into
folders like Sport, Movies, and Comedy. The tabs can be reorganized, and
this part of the interface works well in general. We rather like using
folders to see what's on TV -- they serve as sort of permanent filters
for content, and they're really convenient. We just wish there was a
more traditional program guide -- sure, you can use your cable box's
guide, but that's not optimal, and no TV platform can be complete
offering standard TV listings.

The second -- and arguably most important -- way to use Google TV is the
search bar, which drops down whenever you press the search key on your
remote. This is the heart of the Google TV interface in a very real way
-- it's how you find video content, web content, and even how you enter
URLs into Chrome -- and quite frankly, we love it. There's something
deeply wonderful about having a search drop down on your TV whenever you
want it, and it makes even simple things like changing channels so much
smoother and better that we can't believe every cable box doesn't
already work this way -- you just type in CNN or MTV or NBC or whatever
and you're off and running. Want to watch the Packer game but don't know
if it's on CBS or Fox? Just type "Packers" and you're there. Yes, we
bemoaned the lack of an integrated guide, but if you're the type who
knows what you want to watch, you'll never miss it once you try search
on Google TV.
Search is the heart of the Google TV interface, and quite frankly, we love it.
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Of course, you can do far more than just change channels with search --
you can also find content across a number of sources and services.
Typing into the search box brings up Google Instant-style results that
include current and upcoming programs, some suggested websites, and
other results, as well as options to do a regular Google web search and
Google's new video-specific search. (And, obviously, whatever's on your
DVR if you have Dish.) Choosing video-specific search launches Chrome
and drops you into a special TV-formatted site that displays shows,
episodes, and web video content that matches your search string.
Depending on what you select, you'll be offered a number of options on
how to view it -- Fringe, for example, can be streamed from fox.com or
rented / purchased from Amazon, and Google TV gives you both options, as
well as letting you know if it's currently on TV and when it's
scheduled in the future. It's quite nice, even if TiVo's pulling a
similar trick on the Premiere, but what sets Google TV apart is sheer
speed -- search isn't instant, but it's fast, and compared to the
Premiere it's an insane rocket ride.

Unfortunately, speed doesn't matter if you can't find what you want, and
Google TV's search results definitely leave something to be desired.
Google says it's still refining video search, and it shows: a search for
"X-Men" brought up the original series, Evolution, and just three movie
results: X-Men 3, X-Men The Last Stand, and a 1985 German film called
"Men" in which Munich advertising executive Heiner Lauterbach secretly
rooms with his wife's Ulrike Kreiner's bohemian lover Uwe Ochsenknecht,
and hilarity presumably ensues. Unfortunately, two of those movies are
actually the same, and while we haven't actually seen "Men," we're going
to assume Heiner, Ulrike, and Uwe don't have adamantium skeletons or
the ability to control the weather. Given the vast potential of search
in this application, we're willing to give Google some time to work out
the kinks and get it right, but at this very moment things are pretty
hit or miss.
The search bar also displays some quirky UI behavior -- pressing the
search key always drops it down over whatever you're doing... except
when it doesn't. This leads to some wacky and intense moments of
translucent interface mishmash: you can be looking at your DVR's guide,
bring up the Google TV homescreen, and then drop the search bar,
resulting in three layers of text from two wildly different interfaces
on screen at once. That would be fine if hitting the search key always
bought up the search bar, but it doesn't -- in some apps, like Twitter,
it brings up a service-specific search. That makes a certain amount of
sense, but we think it might be simpler -- and better -- if the search
key were permanently mapped to bring up general Google TV search, since
it's the most important part of the entire product.

The third major Google TV interface is Chrome itself, which offers
tabbed browsing that spans the system -- holding down the home button
brings up the tab panel and shows you every open app window, including
the home screen and TV. It's more like webOS cards than standard Chrome
tabs, actually. (We're also definitely amused that "new Incognito tab"
is a first-level menu option in Chrome -- wonder what that's for!) We'll
get to Chrome in-depth in a moment, but we wanted to mention the
browser here because it nicely showcases the various methods of actually
interacting with these three interfaces: the arrow keys, the keyboard
and mouse, as well as the various smartphone apps.
Google TV features multiple interface paradigms that are competitive rather than complementary.
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Google's mandated that all Google TV devices include a QWERTY keyboard
and some form of mouse control in addition to a standard arrow key
layout, and there are a variety of first- and third-party iPhone and
Android apps that can control GTV devices. Here's the thing, though --
none of the input methods really have anything to do with each other,
and you can't seamlessly switch from one to another without triggering
some unexpected consequences. It's something we noticed right away while
demoing the Sony Google TV controller, and we've had similar problems
with the Revue's keyboard: you'll be mousing around with the trackpad
and then hit the D-pad's select button, which doesn't double as a mouse
button, but rather selects whatever you last left the D-pad selection
halo around. Oops. Or vice-versa, particularly on the Sony controller.
It's jarring and weird, especially since you're almost invited to use
both controls at all times -- particularly on TV-optimized websites like
Google's video search, which responds to the arrow keys but invites
instinctive use of the mouse. We can't dive too deeply into the
smartphone apps, since we've only used Logitech's Android app and
Google's aren't out yet, but from what we've seen the same problems
persist -- you've got multiple interface paradigms that are competitive
rather than complementary. There's a simple solution -- the mouse arrow
and D-pad selection just have to follow each other -- but for right now
we found ourselves mostly using the D-pad and only using the mouse while
browsing regular websites.

Lastly, one of Google's TV's most-promoted features is DualView, which
is a new riff on old-school picture-in-picture. Hitting the DualView
button while watching TV shrinks the TV image down and overlays it over
the bottom right of the interface, so you can keep up with TV while
browsing the web or using app. Hitting the button again closes the
window, and mousing back over it displays a close box and a maximize
button that expands the TV window back to full screen. It's a useful and
necessary feature, but extremely slow to invoke, and it's also missing a
key feature: you can't move the window. That means you're out of luck
if the box is obscuring the content or controls you want to see --
anyone who
watched The Engadget Show
saw us struggle to hit the Twitter app's Send button while it was
hidden behind DualView during our demo. What's more, you can't just
dismiss DualView to hit controls and then bring it back, since it can
only be invoked while watching TV. We'd also like to be able to run
Flash video in a DualView frame while browsing other tabs, but it's not
currently possible.
Chrome and Flash
Until Marketplace launches, what you're fundamentally buying with a
Google TV device is the ability to run Chrome and Flash on your TV.
What's more, a surprising number of Google TV features actually happen
in Chrome, which serves as almost the default way to expose
functionality: there's no Amazon Video On Demand app, for example --
hitting the button on the home screen just loads Amazon.com. Same with
YouTube -- you just load the main page in Chrome. That's a lot of
responsibility for a browser, and when it works well, it works really
well -- we'd say it's the best browsing experience we've ever had on a
TV.
But overall it's not quite what you'd expect. First off, it's not just a
straight port of Chrome -- although it's labeled as Chrome 7, Google
told us it's actually custom version based on Chrome 5, and some
important features, like full HTML5 support, are unfinished. Given the
rushed ship schedule for Google TV, it makes sense that certain browser
features were prioritized over others, but it's definitely a little
disingenuous for Google to say it's simply using "Chrome." Google did
tell us it's working on a Chrome 7-based browser and it wants to add
extensions support, but we weren't given a timeline for any of that.
Google TV's browser is best when you're simply navigating to a page with video content and hitting play.
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Performance-wise, the browser is serviceable, although it's definitely
quite laggy -- don't expect any smooth scrolling here. The browser is
definitely faster and more usable on TV-optimized sites, but we expect
to see significant general performance improvements as the software gets
updated -- there's no reason Google can't match smartphone levels of
responsiveness with the netbook-class internals of the Google TV. We'd
also like to see some better zoom controls -- it's pretty hard to read
most sites at the standard zoom level, but you can only step in at fixed
increments and there's no horizontal scrolling. A little pinch-to-zoom
would go a long way. For now, however, you're best off sticking with
your laptop for any major browsing needs -- Google TV's browser is best
when you're simply navigating to a page with video content and hitting
play.
Performance and compatibility issues aside, having a browser on your TV
is definitely a useful and interesting feature, especially coupled with
the drop-down search overlay and dual view features, which enable Google
TV to live "on top" of your regular TV setup and get out of the way
when you're not using it. In fact, we eventually stopped thinking of
Google TV as a primary interface for our TV and went back to using our
TiVo in the usual way, but we still loved being able to quickly and
easily jump over to web content or use search when necessary. Until
there's more widespread DVR compatibility or (dare we dream) an
integrated Google TV DVR, we'd definitely recommend using Google TV as a
web-enabled layer over your existing TV setup, not the central control
room. Used this way, it's incredibly convenient, and it shows the deep
promise of the Google TV concept -- it doesn't matter if content is on
the web or on TV, it's just... there. (Well, sort of. But we'll get to
that.)

Of course, almost none of this web video would play without a robust
Flash implementation, and that's one place where Google TV shines. We're
happy to say we had zero problems playing 1080p Flash video on a
variety of sites, and we found the controls to be responsive and the
quality to be eminently watchable. Flash video playback is arguably the
most polished aspect of Google TV -- our only complaint is that tiny
player controls tend to get lost and hard to hit with the mouse on
larger TV screens, a problem that can be solved by mapping the keyboard
play / pause buttons to control video playback.
Unfortunately, Flash video playback is the only optimized part of Flash,
as far as we can tell -- other Flash content, like ads and games, ran
incredibly slowly, and bogged down the browser in turn. Just watch this
video of Canabalt, a Flash game that runs acceptably on average
netbooks:
There's a ton of promise for Flash gaming on Google TV, but Adobe and
Google desperately need to finish optimizing the rest of Flash to make
it happen -- performance like this just won't cut it.
Oh, and just as a note: Flash is the only plugin that's currently
supported. There's no Silverlight or QuickTime, obviously, and we doubt
Microsoft or Apple will port those over anytime soon. It's not
necessarily a killer problem, since Flash is so dominant, but it bears
mentioning -- NBC streamed the Olympics using Silverlight, for example.
There's also no support for things like NFL.com's HD video plugin, which
makes watching those videos on a TV a pretty low-quality affair. We're
hoping that'll change if and when Google provides extension support to
Chrome on the TV, but that could be a long ways off.
Networks, Netflix, and other apps
Google TV certainly has the features and tools to blur the line between
TV and web content, but unfortunately anything that involves the
networks just isn't that simple. At the time of writing, ABC, CBS, NBC,
and Hulu have all
blocked Google TV from accessing their shows
on the web, with Fox reportedly considering a block as well. For better
or worse, the first thing people think of when they see a browser on TV
is streaming shows from Hulu and the networks for free, and having them
blocked turns the entire value proposition of Google TV upside down.
We've been told negotiations with the networks to remedy the situation
are underway, but we don't know when they might bear results.
Google also tells us it's working with Hulu on bringing
Hulu Plus
to Google TV as an app, but that's another $10 a month on top of the
cable or satellite subscription you need to get the most of out Google
TV. Obviously Google TV isn't the only product with these problems --
Boxee has infamously run afoul of the networks in the past -- but Google
TV devices aren't cheap, and if all you really want is to stream shows
off of ABC.com or whatever, you might be far better off with a low-end
Windows nettop, which won't ever be blocked. (And yes, we've
changed the browser's user-agent string with varying and inconsistent success, but Google can't expect its casual users to mess around with that.)
Of course, you couldn't have a connected TV product without including
Netflix, and Google TV is no exception -- Netflix is one of the few apps
currently available, and it's bundled on all the devices. It certainly
works, and HD content looks fine, but the app itself uses what you might
call the first-generation Netflix interface -- it only shows what's in
your instant queue, with no search or discovery features. In fact, it's
the exact same interface Roku
rolled out in 2008
-- and almost every other Netflix experience on the market has far
surpassed it. Yes, you can just switch to Chrome and go update your
Instant Queue that way, but it's a poor substitute for a competitive
Netflix experience.
It's hard to imagine why you'd want to use a pokey TV app when faster smartphone and laptop apps are sitting within arm's reach.
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You get several other apps in the standard Google TV installation: CNBC
Real-Time plays CNBC content alongside a stock ticker, Gallery shows
pictures from your Picasa account, Napster, Pandora, and Twitter offer
decent if somewhat basic access to their respective services, and NBA
Game Time shows off a list of upcoming games, scores, as well as being
able to tune you into games and play (heavily compressed) video
highlights. While all of the apps are well-done and functional, none of
them are particularly illustrative of the platform's promise -- and to
be honest, all of them have pretty slow UIs. Again, it's early, but it's
hard to imagine why you'd want to use a pokey TV app when you likely
have much faster smartphone and laptop apps sitting within arm's reach.
One thing we're particularly curious about is how deeply future Google
TV apps will be able to use the TV feed -- between our HDCP issues and
the network content blocks, we can't say we're optimistic that future
apps will be able to access TV content directly. What do we mean? Well,
we'd love to see a Slingbox app that streams shows to your phone, but
that would involve buffering, transcoding, and retransmitting television
content from an HDMI input, and that feels like a no-no -- hardware
Slingboxes certainly can't do that. We'd also love to see an app that
detects commercials and pops up Twitter or Facebook during those times,
but we've got a feeling broadcasters might not be too into that. Google
told us they wanted to give devs as much access as possible, but they
were mindful of HDCP and copyright issues, so we'll see what the final
Google TV SDK looks like. Like we said, it's never just that simple when
the networks are involved.
Wrap-up
It's always hard to review version 1.0 of a platform -- it's tempting to
give concept and potential nearly as much weight as execution. And
we'll make no bones about it: viewed in that light, Google TV is a
success. Features like the search bar and integrated browser are so
fundamentally good on a conceptual level that they seem destined to
forever change our perception of TV user experience, regardless of how
well Google TV itself fares in the market, and that's no small
accomplishment. Other features, like apps and smartphone control, seem
equally ambitious and worthy of praise because of promise alone.
The problem, of course, is that it's really execution that counts, and
little else. By that much more exacting standard, Google TV feels like
an incomplete jumble of good ideas only half-realized, an unoptimized
box of possibility that suffers under the weight of its own ambition and
seemingly rushed holiday deadline. Had Google simply focused on a few
key features -- lightning-fast browsing and perfect search results, for
example -- we'd have readily excused the missing pieces with the
assumption that they'd soon arrive in an equally polished way. Indeed,
the most disappointing thing about Google TV is the immediate
realization that it could be so much more if only Google given itself
some more time. An integrated DVR, a real program guide, a movable PIP
window that opens quickly -- all these things must happen for Google TV
to be successful. We're already hearing reports that Google's in
talks with cable operators
to build integrated Google TV set-top boxes, so perhaps the most
difficult hurdle will soon be passed, but until Google TV's sluggish
performance and general lack of polish are addressed, it will remain
just as niche as the HTPCs from which it sprang.
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