Tokyo - new canned beverage machine in Japan, is now using an advanced form features facial recognition technology to "make recommendations" beverages to consumers based on age and gender.
In addition to using the touch screen, inside a vending machine (vending machines) that this new technology has also installed similar to the Digital Signage System that can distinguish the customers of sex and age.
"For the lord, a can of coffee, and for the lady, perhaps a cold sweet tea," so the sound produced by the machine, and the result is an increase in sales of as much as three times more than the usual canned beverage vending machines.
Machines made by JR East Water Business Co., a subsidiary of JR East Railway Co., it uses a large touch screen complete with sensors that make the machine can determine the characteristics of consumers who approached the machine.
Through an existing camera, every customer who was standing in front of a vending machine is automatically scanned for gender and age are then from these results, this vending machine drinks would recommend that in accordance with these results.
Recommendations drinks will be displayed in 47-inch screen with a red circular mark next to the image beverage according to the most appropriate computer for the customer.
But of course, his recommendations, you have the right to not select it.
The label "recommendation" later appeared in the beverage product in question. Suggestions regarding the products can also change depending on temperature and current time.
"When the male consumer, the machine usually recommend coffee cans because men usually choose the drink. But if consumers are aged around 50-years, the recommendations become green tea," said company spokesman.
Women aged 20-something years will be given a recommendation in the form of tea or a product with low sugar content because based on market studies, consumers with categories such usually choose the beverage type.
"We thought that machine would be more fun to interact with consumers because of our engine and provide buying and selling experience better," he added.
The company has so far tried one machine at a station in Tokyo, but plan to add five machines on Tuesday in Tokyo Central Station and the network will also be expanded to other Tokyo station and close to suburban areas in early 2011.
Most of the 500 machines will be present in Tokyo and surrounding areas in March 2012. [nimbuzzfriends]
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